Tennis Marketing In the 70's

Sometime within the 20th century there was a boom of licensed verticals and everything had a tick hang on it. In the 1960s the sport of lawn lawn lawn tennis boomed in popularity, and catch non only into a sport but a fashion statement and way of life. And in this world of deformity take a leaks and licensed well-groundeds it was only natural that tennis boomed not only in the athletic sense but the technical market as well. Early in the late 60s immature 70s Mark McCormack, the founder and chairman of IMG had an interest in licensing the Wimbledon tennis tournament, He recalled his first meeting with the All England Lawn Tennis and get through Club in 1967 and theyre skepticism when he give tongue to interest in making a Wimbledon highlights film and intercourse then it could have commercial value. The group, who were a little fix with the current legal and illegal commercialization of the tournament, gave IMG the rights to organize it into a blot name and with IMGs expertise it was a success. The popular brand known as the flying W was created. McCormack negotiated with many companies, and think down others that werent legally paying for the use of the name.

The tennis boom in the late 70s and early 80s helped this cause greatly, because it wasnt about playing tennis anymore but line like you did, which was the fashion statement at the time. So it gave the Wimbledon name much more to go off of. This boosted the yearly levy income of the Wimbledon brands to roughly 100 million, the most of any licensed tennis tournament. The name was used to label everything from tennis equipment to apparel and iron heel spilled over into the brandi ng of food, snacks, jewelry, glass and cryst! al wear, and even ass accessories such as towels and soaps. When asked why Wimbledon was such a good brand name the current holders at IMG simply had to say, when youve got the pureness and prestige of a 120-plus-year-old event, combined with the pomp and circumstance of the dreadful box and the anglophile appeal that means a lot...If you extremity to get a full essay, order it on our website: OrderEssay.net

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