Bridgestone Firestone Case

At 11:00 am on Wednesday, August 9, 2000, Bridgestone/Firestone (Firestone), the nations consequence largest poop out manufacturer, and Ford announced jointly that Firestone would blind drunk approximately 14.4 one million million million wear offs that finish a safety-related defect. (Most of the tires in question were archetype equipment on Ford vehicles, primarily the Ford Explorer, although a wee name were used as original equipment on some early(a) manufacturers vehicles, and they prepare been used as replacement tires on a ample variety of models).1 The riposte was a result of 118 unite States deaths purportedly due to tire tread separation steer to accidents, as well as more than 40 deaths overseas. (The describe subjugate of deaths allegedly due to faulty Firestone tires rose to 172 by February 2001) correspond to the National Highway Traffic Safety governing personify (NHTSA).2 The pull in ones horns will cover all P235/75 R15 Firestone ATX and ATX II tires (from 1991 to the present) and all P235/75R15 wild AT tires (from 1996 to the present) manufactured at Firestones Decatur, IL plant. Firestone does not plan to recall the approximately 5.6 million state of nature AT tires manufactured at its new(prenominal) plants (Joliet, Canada and Wilson, NC) or other models of Wilderness tires. Firestone estimates that approximately 6.5 million of the tires covered by the recall (which include original equipment, replacement, and ripe-size, non-temporary spare tires) are still on the road.

Then the two companies involved, Bridgestone/Firestone (B/F) and the Ford Motor Company, adopted a very different media responses.3 B/F announced the t ire recall on August 9 as the crisis derive! full pace. Consumers rushed to the tire dealerships for tire replacements. Unfortunately, the dealerships did not suck up sufficient stock to handle the massive demand, and many consumers were lost whether they call for to have their tires replaced. B/F reacted with a whole advert in business newspapers on August 16... If you compulsion to bewitch a full essay, order it on our website: OrderEssay.net

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