Sony - Make. Believe

Who would have thought that with the bombings of Hiroshima & Nagasaki and post WWII destruction throughout japan that the spawn of one of the worlds most recognized and sought juveniler brands in the entertainment diligence would come to life? With very some(prenominal) of Tokyo still levelled and in ruins, SONY emerged from the ashes to become a ascendent world renowned Fortune 500 company. It all began in a war-torn Tokyo with two men by the names of Masaru Ibuka, and Akio Morita. Ibuka opened up an electronics shop in 1946 with $530 in capital, and eight employees which quickly turned into a small subscriber line called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) and the partnership with co-founder Akio Morita was born. Jump ahead 60 age later and that $530 capital investment had expanded into a staggering $100 BILLION multinational conglomerate corporation. [1] SONY (which stems from the Latin sonus and the American sonny) early burst onto the electronic scene in the 1950s when its first commercially successful critical point transistor radio was invented: the TR-63 radio. The radio opened the door for portable engine room and revolutionised the industry of consumer microelectronics.

[4] Fast forward 30 years from the 50s to the hair band and disco era of the late 70s and early 1980s; this is when SONY really took the industry by the reigns. SONY introduced the worlds first portable melody player: the WALKMAN (which was actually inducted into the Oxford English lexicon in 1986) [3]. This engineering science would revolutionize the way practice of medicine was listened to by the consumer. But SONY is n ot just a one-trick-pony. end-to-end the ! next ten years or so, SONY released the BETAMAX VIDEOCASSETTE RECORDING, COMPACT DISCS, 90mm little DISKS (aka 3.5 floppy disks), MSX (which was a inhabitancy computer system), CAMCORDERS, DIGITAL sound TAPES (DAP), and finally MAGNETO-OPTICAL DRIVES that were used specifically for archiving, and data storage. These drives were around 125MB...If you essential to get a full(a) essay, order it on our website: OrderEssay.net

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